• Predictable generation of qualified leads and opportunities.
• Clear, data-driven understanding of what works and why.
• Scalable demand frameworks our clients can grow into.

Requirements

• Develop and manage integrated demand programs across LinkedIn, search, email, and other paid and owned channels.
• Translate client business strategy and messaging into targeted campaigns, content, and offers.
• Build and optimize paid media, email, and nurture programs that move prospects through the funnel.
• Plan, launch, and optimize LinkedIn programs: content strategy, sponsored campaigns, retargeting, and conversion tracking.
• Align closely with strategists and creative teams to ensure messaging consistency and brand coherence.
• Establish measurement frameworks: define KPIs, track performance, and report insights that guide iteration.
• Manage lightweight marketing automation and CRM tools (HubSpot, Klaviyo, etc.) to scale activity.
• Balance experimentation and discipline — test, learn, and scale what works.

Required Traits

• Strategic and analytical thinker with strong execution discipline.
• Data-literate and performance-oriented — you measure everything that matters.
• Excellent communicator who can translate complexity into clarity for clients.
• Collaborative partner who integrates with creative and strategy teams fluidly.
• Conscientious and organized: builds repeatable systems that scale.
• Naturally curious about new tools, tactics, and behavioural insights.

Education & Experience

• 3+ years in B2B demand generation, growth marketing, or performance strategy.
• Proven experience developing and managing campaigns for small or mid-market clients.
• Familiarity with CRM and automation platforms (HubSpot, Salesforce, etc.).
• Expertise in managing campaigns via Google Marketing Platform and Meta for Business
• Strong command of LinkedIn campaign management, analytics, and content optimization.
• Strong grasp of the full B2B marketing funnel and attribution mechanics.
• Demonstrated ability to connect brand strategy to measurable pipeline outcomes.